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Home » Google Display Advertising Exam » A small pastry business is in the process of creating ads within their Display campaign. They find that there are two main ad formats that they can use. What are the two main ad formats used in a Display campaign? Choose two. Select 2 Correct Responses

A small pastry business is in the process of creating ads within their Display campaign. They find that there are two main ad formats that they can use. What are the two main ad formats used in a Display campaign? Choose two. Select 2 Correct Responses

Last Updated on 1 month by School4Seo Team

Uploaded ads (Image & AMPHTML) and Responsive Display ads are the two main ad formats that A small pastry business can use in the process of creating ads within their Display campaign.

  • Call-only ads
  • Text ads
  • In-stream video ads
  • Uploaded ads (Image & AMPHTML)
  • Responsive Display ads

The correct answers are: Uploaded ads (Image & AMPHTML) and Responsive Display ads.

Explanation: Uploaded ads (Image & AMPHTML) and Responsive Display ads are the two main ad formats used in a Display campaign.

Uploaded ads provide full creative control, allowing businesses to upload pre-designed images or AMPHTML ads. Responsive Display ads, on the other hand, use uploaded assets (images, headlines, descriptions) that Google’s system automatically assembles into various formats to fit available ad spaces. These are the primary formats for reaching audiences on the Google Display Network, offering options for both creative control and automated optimization, catering to different advertising needs.

If you’re looking for full control over all aspects of your Display campaign, then a Standard Display campaign is right for you. There are two main types of ad formats you can leverage for your Display campaign:

  • Responsive Display ads: Greater efficiency and scale
  • Uploaded ads (Image & AMPHTML): Greater control

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