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Home / Google Analytics IQ Exam Answers / Which of these is NOT possible when you link your AdWords account to Google Analytics?

Which of these is NOT possible when you link your AdWords account to Google Analytics?

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Which of these is NOT possible when you link your AdWords account to Google Analytics?
  • Adjust keyword bids inside Google Analytics
  • View AdWords click and cost data alongside your site engagement data in Google Analytics
  • Create remarketing lists in Analytics to use in AdWords campaigns
  • Import Analytics goals and transactions into AdWords as conversions

Correct answer is:

  • Adjust keyword bids inside Google Analytics

Explanation: Linking your AdWords account to your Analytics property lets you see the full customer cycle, from how they interact with your marketing (e.g., seeing ad impressions, clicking ads) to how they finally complete the goals you’ve set for them on your site (e.g., making purchases, consuming content).
Read more here: https://support.google.com/analytics/answer/1033961 [1234]

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