Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns.

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Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?

  • Device Category
  • landing page
  • Campaign
  • A and C only
  • A, B, and C

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