Last Updated on 1 month by School4Seo Team

Google Ads can use conversion events from Google Analytics to optimize your bids for ad placements.

• Google Ads can use these conversions to generate new keyword ideas
• Google Ads can use these conversions to see industry benchmarking data
• Google Ads can use these conversions to adjust and optimize your ad copy
• Google Ads can use these conversions to optimize your bids for ad placements

The correct answer is: Google Ads can use these conversions to optimize your bids for ad placements

Explanation: Google Ads can use conversion events from Google Analytics to optimize your bids for ad placements.

Linking Google Analytics and Google Ads allows for data sharing. When conversion events are imported from GA into Google Ads, Google Ads can use that rich data to better understand which ad placements are driving valuable conversions. This information enables automated bidding strategies to optimize bids, ensuring your ads are shown to users most likely to convert. This integration enhances campaign performance by aligning bidding with a comprehensive view of user interactions and conversions.