You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” You use keyword insertion

You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:

  • We Sell dark chocolate
  • We sell dark chocolate
  • We Sell Chocolate
  • We Sell Dark Chocolate

The correct answer is:

  • We Sell Dark Chocolate
  • Google Search Advertising Exam – All Q&As
  • * Updated on 05-Jan-2019
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Explanation: Keyword insertion lets you automatically update your ads with the keywords in your ad group that caused your ads to show. Let’s say you’re advertising a chocolate shop. You could use a keyword insertion code in your ad headline:

Headline: Buy {KeyWord:Chocolate}

Google Ads will try to replace this code with one of your keywords in your ad group (“dark chocolate,” “sugar free chocolate,” “gourmet chocolate truffles”), but when it can’t, it’ll use the word “Chocolate.”

Read more here: https://support.google.com/Google Ads/answer/2454041

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