Last Updated on 1 month by School4Seo Team

To educate your client on the basics of Google Search ads, you would focus on three foundational components: targeting, ad formats, and bid strategies.

• You’d highlight AI capabilities, bid strategies, and creatives.
• You’d highlight queries, the ad formats, and keywords.
• You’d highlight queries, marketing goals, and Search ads.
• You’d highlight targeting, ad formats, and bid strategies.

The correct answer is: You’d highlight targeting, ad formats, and bid strategies

Explanation: These components are essential to structuring effective Google Search advertising. Targeting helps pinpoint the audience by using specific keywords and audience solutions, ensuring ads reach users who are searching for related content. Ad formats, such as responsive search ads, adapt your ads’ content to fit users’ search queries and device types. Bid strategies guide how you bid in ad auctions to meet various marketing objectives, leveraging automated tools like Smart Bidding for optimal results. Understanding these aspects helps in crafting targeted, engaging, and efficiently managed campaigns.