Last Updated on 1 month by School4Seo Team

Steven values the optimization score is because it makes it possible for him to Apply recommendations across multiple layers of his advertising strategy.

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Steven is an advertising executive at a large car parts company. He uses his Google Ads Recommendations page to help him with strategies to optimise his Google Search Ads campaigns. One reason why Steven values the optimisation score is because it makes it possible for him to do what?

• Receive information on general trends
• Stay focused on certain keywords
• Make use of the expanded daily update frequency
• Apply recommendations across multiple layers of his advertising strategy

The correct answer is: Apply recommendations across multiple layers of his advertising strategy

Steven values the optimization score is because it makes it possible for him to apply recommendations across multiple layers of his advertising strategy. This is the benefit of the Optimization Score. There are actually three benefits:

1. Scalable: Scores and recommendations are available for campaigns, accounts, and most manager accounts (MCCs). This allows you to apply recommendations across multiple layers of your advertising strategy.

2. Instant: With an optimization score, you get real-time estimates of how your accounts and campaigns are performing. You can also make instant improvements by accepting recommendations.

3. Customized: Optimization score uses a variety of methods, such as statistical modeling, to give you recommendations tailored to your account’s performance.

Germán dirige el departamento de Publicidad de una gran empresa de recambios de automóvil. Suele consultar la página Recomendaciones de Google Ads para identificar estrategias con las que optimizar sus campañas de anuncios de la Red de Búsqueda de Google. En concreto, le parece muy útil el nivel de optimización. ¿Por qué?