Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?
- Flexible bidding
- Dynamic search ads
- Remarketing lists for search ads
- Retargeting lists for text ads
The correct answer is: Remarketing lists for search ads
Explanation: Maria should use “remarketing lists for search ads” to offer 10% discount on their first purchase if shewould like to target people who’ve already browsed her online clothing boutique. Remarketing lists for search ads (RLSA) is a feature that lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they’re searching on Google and search partner sites.
