After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?
- Ensure that the pop-ups relate to the search
- Remove all but one of the pop-ups
- Remove the pop-ups
- Ensure that the pop-ups get Sean’s attention
The correct answer is:
- Remove the pop-ups
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- Google Search Advertising Exam – All Q&As
- * Updated on 25-Apr-2019
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Explanation: Don’t annoy customers with pop-ups or other features that interfere with their navigation of your site. The experience you offer affects your Ad Rank and therefore your CPC and position in the ad auction. Your ads may show less often (or not at all) if they point to websites that offer a poor user experience.
Read more here: https://support.google.com/Google-Ads/answer/2404197?hl=en
