Location insertion is a valuable feature to use in the search campaigns for a law firm that services all of California. Because It can personalize the headline to their audience’s city within California.
- It can insert “California” into every headline automatically.
- It can replace other locations in the campaign’s ad copy to “California.”
- It can make sure the ad only serves to users in California.
- It can personalize the headline to their audience’s city within California.
The correct answer is: It can personalize the headline to their audience’s city within California.
With location insertion, you can tailor the text of your responsive search ad to the user’s location or a location they show interest in. Location insertion highlights the location in the ad’s headline or description by mentioning the city, state, or country. The available locations are selected based on the campaign’s location targeting setting.
To begin, you’ll want to set up a responsive search ad. You can adapt your headlines and description with location insertion when creating the new ad or add the customizer when editing an existing ad. You’ll need at least three headlines without location insertion, or you can use the default text.
Make sure your campaign location targeting is set to the right scope for your business, and the level set on your location insertion is appropriate, given your campaign location targeting.