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Home » Google Ads Creative Certification » When making a video ad with an awareness objective, which tactic should you use?

When making a video ad with an awareness objective, which tactic should you use?

Last Updated on 2 years by School4Seo Team

When making a video ad with an awareness objective, you should make people core to the story and be different, yet simple.

  • Let the product shine, and be different, yet simple.
  • Let the product shine and put the brand front and centre.
  • Make people core to the story and keep branding subtle.
  • Make people core to the story and be different, yet simple.

The correct answer is: Make people core to the story and be different, yet simple.

Help people think or feel something. Make people core to the story. Be different, yet simple. Avoid doing too much in your ad. Keep messaging and language-focused and straightforward.

Humans are socially curious by nature. Integrating people into your story sets a helpful context and creates a connection quickly.

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