Last Updated on 5 days by School4Seo Team
This is true regarding Conversions in a Google App campaign that they’re specific events that matter most to a business.
- They’re any action a user performs when using the app.
- They’re the total number of users who have installed the app.
- They describe when a user leaves a review about the app on the app listing.
- They’re specific events that matter most to a business.
The correct answer is: They’re specific events that matter most to a business.
Explanation: In Google Ads, and specifically for Google App campaigns, “Conversions” are not just any action; they are specific, predefined events that are most valuable and matter most to a business’s objectives.
For an App campaign, these conversions can include:
- App installs/first opens: For campaigns focused on acquiring new users.
- In-app actions: Such as purchases, registrations, level completions, subscriptions, or any other significant interaction within the app that drives business value.
By defining these as conversions, advertisers tell Google’s machine learning exactly what outcome to optimize for, ensuring that campaign efforts are directed towards achieving tangible business goals rather than just clicks or impressions.
Reference Link: Key event, Conversion & Purchase definition – Google Ads Help: https://support.google.com/google-ads/answer/6365 This page defines a “Key event” as “an action that’s counted when someone interacts with your ad or free product listing… and then takes an action that you’ve defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone.” Conversions are then specifically tied to ad performance.Conversions are the specific events that matter most to a business. Conversion tracking refers to identifying and recording the specific actions a user takes so that you and the system can optimize the campaign for the events most valuable for your business.
About conversion tracking – Google Ads Help: https://support.google.com/google-ads/answer/1722022 This page states: “A conversion action is a specific customer activity that is valuable to your business.” It then lists examples including “App installs and in-app conversions.”