Last Updated on 7 days by School4Seo Team
Rita should Conduct market research first when considering how she should localize app design and payment methods.
- Conduct competitor surveys.
- Initiate a full app rebuild.
- Initiate a code freeze on app development.
- Conduct market research.
The correct answer is: Conduct market research.
Explanation: Before localizing app design and payment methods for new markets in Southeast Asia, Rita absolutely must conduct market research. Each country in Southeast Asia has unique cultural nuances, preferred payment gateways, device usage patterns, and local competitors. Without thorough research, any localization efforts would be based on assumptions and likely fail. Market research will inform crucial decisions on popular design aesthetics, dominant local payment systems (e.g., e-wallets, bank transfers), language variations, and user expectations, ensuring the app is truly tailored and successful in each new market.
After finalizing a list of target markets, Rita should understand user behavior in each market. Tailoring an app to match local culture and existing behavior may lead to greater adoption and engagement. Perform market research to evaluate how your app design, tone of voice, UX, and payment methods resonate with a given market.