Last Updated on 1 month by School4Seo Team
A view-through conversion mean for George’s Google App campaign. It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.
- It’s the total number of times a user has seen an ad before eventually completing a conversion.
- It’s when a user sees an ad containing a video asset, clicks on it, and then proceeds to complete a conversion.
- It’s a conversion metric that counts the total number of conversions that came exclusively from a YouTube placement.
- It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.
The correct answer is: It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.
Explanation: A view-through conversion in George’s Google App campaign occurs when a user sees an ad but doesn’t click it, yet completes a conversion (download or action) within 24 hours. This metric captures the impact of ad impressions beyond direct clicks. It acknowledges that visual exposure can influence user behavior, even without immediate interaction. Including view-through conversions provides a more comprehensive view of campaign effectiveness. It shows the influence of ad visibility on app downloads and user actions, offering a broader understanding of ad performance beyond click-based metrics.
A VTC occurs when a user sees an ad and doesn’t click on it, but completes a conversion on the advertiser’s app within 24 hours. VTCs are measured for all ad formats except Search. They are reported separately from click-through conversions.
Know more about View-through conversions
- Headline: Elevate Your App Campaign
- Chapter: Understand Your App Campaign Results
- Learn more here: Skillshop Google Ads Apps Certification
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