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Home » Google Ads Apps Certification » An education company is preparing to run a marketing campaign for their app. Identify three factors the company should consider when determining the objectives for their upcoming campaign. (Choose three.) Select All Correct Responses

An education company is preparing to run a marketing campaign for their app. Identify three factors the company should consider when determining the objectives for their upcoming campaign. (Choose three.) Select All Correct Responses

Last Updated on 1 month by School4Seo Team

The education company should consider App specific goals, Business goals, and Stage of app maturity when determining the objectives for their upcoming campaign.

  • Competitor strategy
  • Annual revenue
  • Business goals
  • Stage of app maturity
  • App specific goals

The correct answers are: App specific goals, Business goals, and Stage of app maturity

Explanation: The correct answers are Business goals, Stage of app maturity, and App specific goals. When setting campaign objectives, an education company must align with overall business goals to ensure marketing efforts contribute to the company’s success. The stage of app maturity dictates the campaign’s focus; a new app needs awareness, while an established one might prioritize engagement. App specific goals are crucial for defining measurable outcomes, such as downloads or user retention. Competitor strategy, while important for market awareness, doesn’t directly define campaign objectives. Annual revenue, while a key business metric, doesn’t provide granular insight for setting focused app campaign objectives.

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