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Home » Google Ads Apps Certification » Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google Ads interface?

Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google Ads interface?

Last Updated on 1 month by School4Seo Team

Define a goal he wants to achieve with an App campaign. This is the first thing Alex should do before jumping into Google Ads interface.


  • Create a library of assets he might use during the ad creation process.
  • Gather feedback from people already using his app regularly.
  • Conduct thorough research on apps belonging to similar businesses.
  • Define a goal he wants to achieve with an App campaign.

The correct answer is: Define a goal he wants to achieve with an App campaign.

Explanation: Alex should first define a goal he wants to achieve with an App campaign. Setting a clear objective is crucial before creating any campaign. This goal provides direction and helps determine the appropriate campaign settings, targeting, and measurement metrics. Without a defined goal, Alex’s campaign would lack focus and be difficult to evaluate. Defining the goal, such as increasing installs or in-app actions, ensures the campaign aligns with his business objectives and allows for effective optimization and performance tracking.

Before jumping into the Google Ads interface, you should define a goal for your efforts and the campaign.

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