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Home » Conversion Optimisation Certification Exam » Rachelle is new to conversion rate optimization but is eager to get started. Which of the following steps should be her first priority?

Rachelle is new to conversion rate optimization but is eager to get started. Which of the following steps should be her first priority?

Last Updated on 1 month by School4Seo Team

Rachelle’s first priority should be identifying the areas of opportunity using data and user feedback.

  • Implementing an A/B test on the homepage
  • Speaking to the developer team about implementing changes
  • Creating a hypothesis to test based on her preferences
  • Using data and user feedback to identify areas of opportunity

The correct answer is: Using data and user feedback to identify areas of opportunity

Explanation: Identifying opportunities through data and user feedback is Rachelle’s first priority.

Conversion rate optimization (CRO) begins with understanding where improvements are needed. Data analytics reveal drop-off points and user behavior. User feedback highlights pain points and preferences. Prioritizing these insights allows Rachelle to focus on the most impactful changes. Without understanding where issues lie, any optimization efforts are likely to be misdirected and inefficient. Data and feedback provide the foundation for informed and effective CRO strategies.

Rachelle’s first priority should be identifying the areas of opportunity using data and user feedback in order to to get started with conversion rate optimization.

Read more about conversion rate optimization here.

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