Last Updated on 1 month by School4Seo Team
The advice to give Martha to improve the marketing effectiveness of her website is to focus on changes that enhance user satisfaction.
- Broaden the scope of products offered on the site.
- Remove all flash content and switch fully to HTML5.
- Provide a way for users to leave and read reviews from other customers.
- Focus on changes that improve user satisfaction of the site.
The correct answer is: Focus on changes that improve user satisfaction of the site.
Explanation: Focusing on changes that enhance user satisfaction is the best advice for Martha.
Simply copying a competitor’s design doesn’t guarantee success. Understanding user needs and preferences is crucial. Martha should conduct user research, analyze website analytics, and gather feedback to identify areas for improvement. Prioritize user experience (UX) enhancements, such as intuitive navigation, clear calls to action, and fast loading speeds. A user-centric approach will create a more engaging and effective website, ultimately driving sales and improving marketing effectiveness.
Martha is the marketer for Circus.com. She’s patterned the design of her website after BigTop.com, a successful competitor’s site. Sales from the site haven’t been as successful as she hoped. She’s asking you for advice to improve the marketing effectiveness of her website. Martha would be advised to Focus on changes that improve user satisfaction of the site to make her site more successful.