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When reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1pm

May 2, 2019

When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?

Ad Rotation
IP Exclusion
Bid Adjustment
Frequency Capping

The correct Answer is:

Bid Adjustment

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Explanation: Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search.

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You might choose to use preferred layouts for dynamic display ads if your client:

May 2, 2019

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Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?

May 2, 2019

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Viewable cost-per-thousand impressions (vCPM):

May 2, 2019

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When using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:

August 25, 2021

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Frequency capping gives advertisers the ability to specify a limit to the number of:

May 2, 2019

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If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

August 25, 2021

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Which automatically expends your reach based on your campaign’s conversion history to help get as many conversions as possible for Display Network campaigns?

May 2, 2019

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Remarketing is targeting ads to people who’ve already visited:

May 2, 2019

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An advertiser selling airline tickets has designed an image ad with drop-down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:

May 2, 2019

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Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?

May 2, 2019

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How does an extension work on a Display ad?

May 2, 2019

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Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which types of AdWords campaign would be best for that?

May 2, 2019

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How long should advertisers wait after creating a new display campaign before analyzing its performance?

May 2, 2019

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Which report is helpful when using Site and Category Exclusions?

May 2, 2019

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An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because the advertiser:

May 2, 2019

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In-market audience targeting consists of people:

May 2, 2019

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If a display ad appears “above the fold,” this means that the ad:

May 2, 2019

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You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select

May 2, 2019

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Which bidding strategy should use you if you want to increase revenue from your ad spend?

May 2, 2019

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Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website

November 6, 2018

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An ad may not appear correctly on mobile phones if it:

November 6, 2018

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Which is the best type of campaign for advertisers to target a set of specific sites they’ve chosen?

November 6, 2018

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Which allows advertisers to see which sites referred visitors with the most time spent on site?

November 6, 2018

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Display inventory on the Google Display Network can come from AdSense or:

November 6, 2018

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Which builds keyword lists that can be used to show your ads relevant webpages across the Google Display Network?

November 6, 2018

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An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, the advertiser should review:

November 6, 2018

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An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?

November 6, 2018

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Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:

November 6, 2018

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Which is a method for evaluating performance of engagement ads created with the Ad gallery?

November 6, 2018

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A custom Lightbox ad must have a format hosted in:

November 6, 2018

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What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?

November 6, 2018

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For advertisers bidding on maximum CPC basis, Quality Score on the Display Network is evaluated on the:

November 6, 2018

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Which tool works best to help advertisers automatically find and bid on relevant placements?

November 6, 2018

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What’s a best practice for creating an effective ad using the Ad gallery?

November 6, 2018

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What is a best practice for building ads using the Ad gallery?

November 6, 2018

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The Ad Gallery allows advertisers to:

November 6, 2018

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If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use

November 6, 2018

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When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:

November 6, 2018

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What’s something you can do in Ad gallery to enhance a dynamic display ad?

November 6, 2018

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Which would contribute to a higher Quality Score for a display ad?

November 6, 2018

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In order to use Conversion Optimizer, an advertiser must:

November 6, 2018

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An ad’s Quality Score on the Google Display Network will affect:

November 6, 2018

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Which automatically optimizes both targeting and bidding based on conversion history to help find additional conversions for Display Network campaigns?

November 6, 2018

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When creating a display ad, Ad gallery lets you:

November 6, 2018

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A Ready Lightbox ad can contain:

November 6, 2018

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An advertiser creates a display ad with the Ad gallery. The ad does not show properly for all of the sizes that the advertiser wishes to use

November 6, 2018

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