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- Google Display Advertising Exam – All Q&As
- * Updated on 25-Apr-2019
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Which automatically optimizes both targeting and bidding based on conversion history to help find additional conversions for Display Network campaigns?
- Aggressive targeting
- Google Analytics
- Ad Preview and Diagnosis tool
- Display Planner
The correct Answer is:
- Aggressive targeting
Explanation: There are two types of Targeting optimization: “conservative” and “aggressive” (known also as Display Campaign Optimizer).
“Aggressive” targeting optimization relies on Google algorithms to predict, test, and optimize targeting based on your campaign’s historic data. If your campaign doesn’t have at least 15 conversions per month, you won’t be able to use “aggressive” targeting (Display Campaign Optimizer) in your ad groups.
Read more here: https://support.google.com/adwords/answer/190596?hl=en
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