Home » Campaign Manager 360 » Your client, who is running an in-stream Video campaign through Campaign Manager 360, asks you for advice about when they should consider using default ads placements. What do you tell them?

Your client, who is running an in-stream Video campaign through Campaign Manager 360, asks you for advice about when they should consider using default ads placements. What do you tell them?

Last Updated on 10 months ago by School4Seo Team

For a client running an in-stream Video campaign through Campaign Manager 360, the recommended time to consider using default ads placements is when serving ads to any user or device

  • When servings ads exclusively to desktop users
  • When serving ads exclusively to mobile users
  • When servings ads exclusively to only tablet users
  • When serving ads to any user or device

The correct answer is: When serving ads to any user or device

Explanation: Given those four options, the answer “When serving ads to any user or device” is still the least incorrect, but it’s crucial to understand why it’s not ideal.

None of the options accurately reflect the primary purpose of default ads. However, if a targeted ad fails to serve due to any reason (device type being just one potential targeting parameter), the default ad could end up being served to any user or device.

The other options are definitively wrong because default ads aren’t exclusively for specific device types. They are a fallback across all devices when targeted ads don’t qualify.

Therefore, if forced to choose, select “When serving ads to any user or device,” but with the understanding that this describes a potential outcome of targeting failure, not the intended use of default ads. The ideal answer would emphasize their role as a backup.

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