Last Updated on 10 months ago by School4Seo Team

After reviewing a report in Campaign Manager 360 that shows default ads running more frequently than the new campaign ads, the cause could be the choice to include both geographic and language targeting.

• Allowing both ad types to run across various sites and platforms
• Setting up the priority of the ad to “2,” causing it to run before the standard ad
• Including three different creatives to run in this campaign
• Choosing to include geographic as well as language targeting

The correct answer is: Choosing to include geographic as well as language targeting

Explanation: The answer “Choosing to include geographic as well as language targeting” is correct.

Implementing geographic and language targeting narrows the potential audience significantly. If a user’s location or browser language doesn’t align with the campaign’s specified criteria, the system will serve the default ad instead of the intended campaign ad. The more restrictive the targeting layers, the higher the likelihood of users falling outside the defined parameters, thus leading to the default ads being displayed more often to fill the ad space.

Here’s a relevant link from Google’s official content that explains targeting options:

About targeting in Campaign Manager 360: https://support.google.com/campaignmanager/answer/2826109