If you’re working on a new ad campaign for your photography supplies business using Campaign Manager 360, and you’re comfortable with coding and want to measure app conversions, the solution you should select is Google Analytics 4.
- You should select Google Play installs.
- You should select Looker Studio.
- You should select Google Analytics 4.
- You should select a third-party SDK.
The correct answer is: You should select Google Analytics 4.
Explanation: The answer “You should select Google Analytics 4” is correct.
For your photography supplies business, being comfortable with coding and wanting to measure app conversions within Campaign Manager 360, Google Analytics 4 (GA4) is the ideal Google solution. GA4 provides comprehensive app and web analytics, including detailed conversion tracking. By implementing the GA4 SDK in your app and setting up integrations with Campaign Manager 360, you can accurately attribute app conversions (like purchases or account creations) to your specific ad campaigns. GA4’s flexible event tracking and reporting capabilities are well-suited for users with coding skills.
Here’s a relevant link from Google’s official content:
Integrate Campaign Manager 360 with Google Analytics 4: