In Campaign Manager 360, the Agency Trafficker role enables you to send tags to advertisers. This role is responsible for managing ad placements, creatives, and ensuring that tags are properly distributed to facilitate campaign execution.
- An agency administrator role
- An agency trafficker role
- An agency creative planner role
- An agency media planner role
The correct answer is: An agency trafficker role
Explanation: An Agency Trafficker in Campaign Manager 360 plays a crucial role in digital advertising operations. They handle tasks such as uploading creatives, assigning ads to placements, and generating placement tags to be shared with advertisers. If additional planning responsibilities are required, an Agency Trafficker/Planner may also be involved, as they have both trafficking and media planning permissions. This ensures accurate ad delivery and smooth campaign execution.