Last Updated on 10 months ago by School4Seo Team

The right advice to give your colleague working with a pet food client running an in-stream video campaign through Campaign Manager 360 is that they should activate default ad placements when serving ads to any user or device.

• When serving ads to smartphone and tablet users
• When serving ads exclusively to local users
• When servings ads to desktop users
• When serving ads to any user or device

The correct answer is: When serving ads to any user or device

Explanation: The correct advice is to activate default ad placements as a fallback. Your colleague should use them for scenarios where the targeted video ad cannot be served to a specific placement. This often happens due to targeting mismatches, technical issues, or when a user doesn’t meet the defined audience criteria. Default ads ensure that some video content plays, preventing a blank space and maintaining user experience and publisher inventory. Serving default ads to every user would undermine the purpose of audience targeting.

Here’s a helpful resource from Google’s official content: Work with default ads – Campaign Manager 360 Help: https://support.google.com/campaignmanager/answer/2823683