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Home » Campaign Manager 360 » Within Campaign Manager 360, what are the components within each campaign?

Within Campaign Manager 360, what are the components within each campaign?

Within Campaign Manager 360, each campaign comprises several key components: placements, ads, creatives, sites, and packages.​

  • Placements, reporting, trafficking, and creatives
  • Placements, creatives, and reporting
  • Placements, ads, data, creatives, and packages
  • Placements, ads, creatives, sites, and packages

The correct answer is: Placements, ads, creatives, sites, and packages

Explanation:

  • Placements: These specify where ads will appear, detailing the publisher’s ad slot, including compatibility, dimensions, and pricing.​
  • Ads: These are the actual advertisements that combine creatives with placements, dictating when, where, and how they should display on publisher websites.​
  • Creatives: These are the media assets, such as HTML5 banners, GIFs, or JPGs, used to promote your business on publisher sites.​
  • Sites: These represent the real websites, mobile apps, or networks where advertisers purchase ad space and serve ads.​support.google.com
  • Packages: These are groups of placements, ads, or creatives bundled together for organizational or reporting purposes, streamlining campaign management.​

Understanding and effectively managing these components are essential for the successful execution of advertising campaigns within Campaign Manager 360. Visit: developers.google.com

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