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Home » Campaign Manager 360 » When looking within Campaign Manager 360 at a campaign what components would you find?

When looking within Campaign Manager 360 at a campaign what components would you find?

Within Campaign Manager 360, a campaign comprises several key components: ads, placements, creatives, packages, and sites.​

  • You’d find ads, placements, creatives, data, and packages.
  • You’d find placements, reporting, and creatives.
  • You’d find placements, reporting, creatives, and trafficking.
  • You’d find ads, placements, creatives, packages, and sites.

The correct answer is: You’d find ads, placements, creatives, packages, and sites

Explanation:

  • Ads: These are the actual advertisements that combine creatives with placements, dictating when, where, and how they should appear on publisher websites.​
  • Placements: These specify the publisher’s ad slot, including compatibility, dimensions, and pricing, serving as placeholders for where ads will be displayed.​
  • Creatives: These are the media assets, such as HTML5 banners, GIFs, or other formats, that visually represent your advertisements on publisher sites.​
  • Packages: These are groups of placements bundled together for organizational or reporting purposes, streamlining campaign management.​
  • Sites: These represent the actual websites, mobile apps, or networks where advertisers purchase ad space and serve their ads.​

Understanding and effectively managing these components are essential for the successful execution of advertising campaigns within Campaign Manager 360. Visit: developers.google.com

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