Last Updated on 3 years by School4Seo Team
- Floodlight
- Placement
- Tracking Ad
- Impression Event
The correct answers are:
- Impression Event
- Tracking Ad
Explanation: The %k macro expands into a substring found in the ad tags (specifically, in the request URL). You can use this macro to display user-entered keywords in creatives.
It works in:
- Click-through URLs
- Tracking ads
- Redirect URLs
- Creative code (all types)
- Frame headers
- Impression event tags
- Click event tags
- OBA icon resource
Read more here: https://support.google.com/campaignmanager/table/6096962