If an agency is working with a jewelry retailer and notices in Campaign Manager 360 that default ads are running more often than the assigned campaign ads, the likely cause is that the agency chose to include geographic and language targeting.
- The agency enabled the ad to run across different sites and platforms.
- The agency included three different creatives to run in this campaign.
- The agency set the ad priority to “2,” and then it ran before the standard ad.
- The agency chose to include geographic and language targeting.
The correct answer is: The agency chose to include geographic and language targeting.
Explanation: The answer “The agency chose to include geographic and language targeting” is correct.
Highly specific geographic and language targeting can often lead to default ads serving more frequently. If a user’s location or browser language doesn’t match the defined targeting criteria, the system won’t serve the campaign’s specific ads. Instead, the default ad is shown to ensure the ad space is filled. The more granular the targeting, the higher the chance of users falling outside those parameters, thus triggering the default ads.
Here’s a relevant link from Google’s official content that touches on targeting and ad serving:
About targeting in Campaign Manager 360: https://support.google.com/campaignmanager/answer/2826109