- Deliver a quarterly budget review to a superior, for purposes of requesting additional funds for testing in the next quarter.
- Establish a monthly or weekly sync with the finance team to share ideas and encourage flexibility in the budget.
- Look over industry reports to better anticipate query demand for the coming year and funding that will be required to accommodate this.
- Allocate a percentage of the budget for use in testing and responding to changes in the market.
The correct answer is: Allocate a percentage of the budget for use in testing and responding to changes in the market.
Explanation: Working with a fixed annual budget doesn’t have to limit your ability to test new initiatives. An effective way to ensure budget flexibility for campaign experiments is by allocating a percentage of the budget specifically for testing and responding to market changes. Planning ahead in this manner allows you to explore new strategies and react timely to market dynamics without exceeding your budgetary constraints.