- Don’t use popular keywords in headlines and descriptions
- Use the Keyword Insertion tool as a way to find new keyword ideas.
- Use the Ad Strength tool to learn best practices for making a Responsive Search Ad
- Make headlines and descriptions more unique
The correct answer is: Make headlines and descriptions more unique
Explanation: In the realm of Responsive Search Ads (RSAs), ad strength is a crucial factor determining the performance of your ad campaigns. As outlined in our comprehensive guide on Mastering Responsive Search Ads, making your headlines and descriptions more unique is a proven way to boost the Ad Strength rating. This involves providing as many unique headlines as possible and creating headlines that are relevant to your targeted keywords. More unique content gives Google Ads more options to assemble your messages into relevant ads, which can increase performance.