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How can lagging Ad Strength for Responsive Search Ads be improved?

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  • By avoiding commonly used keywords in headlines and descriptions
  • By using the Ad Strength tool to learn more about how to make a Responsive Search Ad
  • Through the use of the Keyword Insertion tool that can spot new keyword ideas
  • Through the use of more unique headlines and descriptions

The correct answer is: Through the use of more unique headlines and descriptions

Explanation: In the article “Mastering Responsive Search Ads: A Comprehensive Guide for Newcomers,” it was highlighted that ad strength plays a vital role in the performance of Responsive Search Ads. It helps to determine how well your ad is expected to perform. A lagging ad strength suggests that the ad might not be as effective as it could be. To improve this, you should use more unique headlines and descriptions in your ad. By adding more unique and diverse content, you increase the possibility of your ad matching with diverse queries and intents of users. This can significantly enhance the ad’s relevance, thus improving its ad strength.

Reference: https://school4seo.com/google-ads-tips-and-tricks/mastering-responsive-search-ads-a-comprehensive-guide-for-newcomers/

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