- Define new performance targets every month or quarter in order to optimize AI driven solutions.
- Develop different budgets for campaign experiments and unforeseen market changes as a means of improving chances for success.
- Prevent unnecessary budget usage during seasonal periods by capping budgets at the average daily spend.
- Develop shared budgets and portfolio bid strategies as a means of maximizing campaign flexibility and using AI to full advantage.
The correct answer is: Develop shared budgets and portfolio bid strategies as a means of maximizing campaign flexibility and using AI to full advantage.
Explanation: As someone in charge of a flexible budget for a large retailer’s campaigns, to maximize success, you would want to utilize shared budgets and portfolio bid strategies. This approach, as detailed in the provided content, enables you to maximize campaign flexibility and fully harness the power of AI. Predicting consumer demand is an arduous task, akin to predicting the stock market. Hence, by utilizing Google’s AI, you allow machine learning to discern changing demands and allocate budgets effectively. Setting a budget level at two to three times the campaign’s daily cost ensures your campaigns won’t be constrained by budget limitations, allowing Smart Bidding to optimize results. If your campaigns achieve their performance goals, the automation will find all profitable conversions, thereby maximizing the success of your campaigns.