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How can advertisers, with the marketing objective of generating leads, optimize their Performance Max campaigns for value?

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How can advertisers, with the marketing objective of generating leads, optimise their Performance Max campaigns for value?

  • Build value rules based on audiences known to visit a local store.
  • Use a Maximize conversions bidding strategy to drive conversion volume.
  • Create a Maximize Clicks bidding strategy to drive website traffic volume.
  • Create a strategy of importing offline values by using enhanced conversions for leads.

The correct answer is: Create a strategy of importing offline values by using enhanced conversions for leads.

Explanation: For advertisers aiming to generate leads, optimizing their Performance Max campaigns for value can be achieved by creating a strategy that involves importing offline values via enhanced conversions for leads. This method simplifies the process of importing offline conversions. Offline conversion import, another key tool, allows you to drive higher-quality leads by linking offline user data to your campaigns. This provides crucial insights about which leads are the most valuable, facilitating the growth of high-quality leads. It also enables tracking of offline conversion events, direct importation of these events into Google Ads, distinguishes high-quality leads, and promotes better bid optimization.

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