- Establish a Maximize Clicks bidding strategy to increase website traffic volume.
- Begin using a Maximize conversion bidding strategy as a means of increasing conversion volume.
- Establish value rules based on audiences that have been to a local store in the past.
- Come up with a strategy of importing offline values by using enhanced conversions for leads.
The correct answer is: Come up with a strategy of importing offline values by using enhanced conversions for leads.
Explanation: An advertiser looking to optimize their Performance Max campaigns for value while focusing on lead generation can effectively implement a strategy that involves enhanced conversions for leads. This involves importing offline conversions, which help track valuable customer actions that aren’t directly observable online. Enhanced conversions simplify this process, allowing you to configure it entirely within your Google Ads account. Additionally, the offline conversion import feature enables a deeper understanding of how online clicks translate into offline actions, thereby facilitating better bid optimization and growth in high-quality leads.