Last Updated on 3 years by School4Seo Team
Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?
- Online advertising is always less expensive than traditional media
- Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount
- Traditional media generates exposure, but online advertising campaign can guarantee sales
- Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data
The correct answer is: Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data
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Explanation: The return on investment (ROI) benefits of online advertising campaigns over traditional media advertising are that traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data. If your client is interested in switching from TV, print, and radio advertising, help him running online campaign.
