Last Updated on 3 years by School4Seo Team

Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

• Cost-per-view (CPV)
• Cost-per-thousand-impressions (CPM)
• Cost-per-click (CPC)
• Cost-per-acquisition (CPA)

The correct answer is: Cost-per-acquisition (CPA)

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Explanation: Sara should useCost-per-acquisition (CPA) if her goal is to get more people to call her local catering business.

Use conversion tracking to help you see how effectively your call-only ads and ads with call or location extensions lead to phone calls.This kind of conversion tracking tracks a call as a conversion when it lasts longer than a minimum length you set.

Conversion tracking allows you to take advantage of automated bid strategies such as Target cost-per-action (CPA).

Read more here: https://support.google.com/google-ads/answer/6268632