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- Google Display Advertising Exam – All Q&As
- * Updated on 25-Apr-2019
- * 100% Moneyback Guarantee
- * 100% Legitimate to use for Exam
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When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:
- is not affected because the click is automatically filtered out by Google’s invalid click technology
- improves for that placement because the vCPM bid decreases
- improves for that placement because the clickthrough rate (CTR) increases
- is not affected because clickthrough rate (CTR) is not a factor with vCPM bidding
The correct Answer is:
- is not affected because clickthrough rate (CTR) is not a factor with vCPM bidding
Explanation: CTR is not a factor with vCPM. But there is a metric Active Viewable CTR That Shows how often people clicked your ad after it became viewable.
Read more here: https://support.google.com/adwords/answer/3499086
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