Last Updated on 6 years by School4Seo Team
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- Google Search Advertising Exam – All Q&As
- * Updated on 25-Apr-2019
- * 100% Moneyback Guarantee
- * 100% Legitimate to use for Exam
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How might an advertiser compare, over time, two campaign metrics such as “cost per conversion” and “cost”?
- Select the two metrics in “Graph options” on the Campaigns tab.
- Search the account for keywords with high average cost-per-click (CPC) bids.
- Run an impression share report and select to display the two metrics.
- Filter all keywords with an average position greater than three.
The correct answer is:
- Select the two metrics in “Graph options” on the Campaigns tab.
Explanation: You can compare two metrics using the drop-down menus just above the graph on the left. Click each drop-down menu and select the metric you’re interested in. For example, if you wanted to gauge the effectiveness of a particular keyword, you could choose to view impressions and clicks at the same time.
You can read more here: https://support.google.com/partners/answer/2454067?hl=en
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