What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?

[box]Download PDF

  • Search Ads 360 – All Q&As
  • * Updated on 08-Nov-2018
  • * 100% Moneyback Guarantee
  • * 30% Discount on next purchase

[/box]
What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?

  • Remarketing lists
  • Search Ads 360 API
  • Attribution
  • Google Ads API

Correct answer is:

  • Remarketing lists

Explanation: If you use Campaign Manager to manage your display advertising, you can sign into Campaign Manager and create audience lists of visitors who complete a Floodlight activity on your site. In Search Ads 360, you can see which Campaign Manager audience lists are also responding to your search ads. If you see that a display audience generates paid search conversions at a significantly different rate from other audiences, you may be able to increase the efficiency of your search campaigns by setting up search remarketing targets for this audience.

Read more here: https://support.google.com/searchads/answer/6103109

[review]