On the product page, you should always keep testing with images and content until you get the maximum conversion rate. Just an image, CTA text, colour of the button, sequence of form fields, and form location can change your conversion number drastically.

The Search Engines recommend submitting the sitemap in XML format.

In Google Analytics you can create a report with various dimensions and metrics.

To have a higher ranking in Google My Business, you should always add relevant business information, product and service description, schedules, images, other media files and keep responding to the reviews.

Google suggests defining your links. You can get your outbound links qualified by using tags. For affiliate links, you can use the “sponsor” tag. If your website has user-generated content and links are being inserted by your website visitors, you should tag them with the “UGC” tag. The nofollow tag is used in case of linking back to the website that is not authoritative. Such tags help search engines understand the nature of links.

If your website is not compatible with all browsers, some of your website visitors may experience poor performance. Whenever you add any functionality, test your website on every browser. You can check the browsers and browser version details in Google Analytics on which your website is being accessed.

Manual actions are taken against your website if you are involved in any unethical SEO practice. If you are found buying selling links or using any blackhat tactic, your website will be de-indexed. The cause of manual action is always mentioned in the notification emails sent by the Google search team. If you receive such notification in your Google search console, do the following things at priority:

• Analyze the content. If you have duplicate or copyright content on your website, remove that content immediately.
• Analyze backlinks. If you find any website that you think is irrelevant or has spam hosted on it, disavow it immediately. Get the paid irrelevant links removed.
• Check the page source. If you find any suspicious script injected in the footer, take the help of the developer to clean it immediately.

After taking the following action and fixing the issue, follow the steps mentioned in your email sent by the Google team. You can even re-submit the sitemap.

Your website’s URL structure should be clean. As per Google’s guidelines, the user should be descriptive. You should use the hyphen (-) instead of underscore ( _ ).

Backlinks Create reputation. Even search engines consider backlinks as a ranking factor. Naturally created backlinks help you get a higher ranking on the search engine result page. But buying and selling links to manipulate the ranking is a prohibited practice that may lead your website to manual action.

Title and Meta Description tags are considered by Google. The keyword tag is not considered by Google but many other search engines use the keyword tag.

In the Passage indexing, Google pulls relevant sections from pages into search engine results.

On-page and Off-page are the two types of optimization practice.

Having a clear website structure with defined schema and well-explained content, you can get your website optimized quickly. Such websites can easily outrank other older websites.

When a user exits from your website without performing any action or without any event, such a visit is considered as a bounce. The bounce rate is increased when users come to the website and leave without doing anything. Poor content quality, ambiguous navigation can cause a higher bounce rates.

To reduce the bounce rate of your website, you should do the following things.

• Create informative content with clear navigation
• Clear call to action (CTA) helps reduce the bounce rate
• Create Cliffhanger content. It is a situation in content that makes you stick with feelings of excitement, nervousness, relief, joy, etc.

Alt stands for the word “alternative”. The alt tag or alt attribute is used with images. It provides information about the image or the name of the image, in case if the image is not loaded.

Manual actions are taken against your website if you are involved in any unethical SEO practice. If you are found buying selling links or using any blackhat tactic, your website will be de-indexed. The cause of manual action is always mentioned in the notification emails sent by the Google search team. If you receive such notification in your Google search console, do the following things at priority:

• Analyze the content. If you have duplicate or copyright content on your website, remove that content immediately.
• Analyze backlinks. If you find any website that you think is irrelevant or has spam hosted on it, disavow it immediately. Get the paid irrelevant links removed.
• Check the page source. If you find any suspicious script injected in the footer, take the help of the developer to clean it immediately.

After taking the following action and fixing the issue, follow the steps mentioned in your email sent by the Google team. You can even re-submit the sitemap.

Google Analytics helps you analyze your website’s day-to-day traffic, user behaviour, and lot more metrics.

On the product page, you should always keep testing with images and content until you get the maximum conversion rate. Just an image, CTA text, colour of the button, sequence of form fields, and form location can change your conversion number drastically.

The cache plugins improve the speed and performance of the website by generating static HTML pages of your website and saving them on your server. Each time a user tries to access your website, your caching plugin serves up the lighter HTML page instead of processing the scripts and code-filled WordPress generated page.

301 redirect is used for permanent redirection.

When it comes to the ranking factors, both user timing (user’s spending time on the site) and page timing (time to load the page) are considered. User experience helps you understand how easy your website is to access.

Creating links intended to manipulate a site’s ranking is called Link Scheme. Buying and Selling links are prohibited by search engines.

Render-blocking resources increase your page loading time and reduce the PageSpeed score. You should eliminate the render-blocking resources immediately. Otherwise it will lead to poor user experience.

To counter the canonical issue, use the “rel=canonical” tag in the header of the page that is hosting original content.

The anchor text should be informative and with context to the content. Search engines use links to determine the ranking. The anchor texts must be chosen carefully so that the link gets maximum benefits.