Last Updated on 1 month by School4Seo Team

The type of user personalization implemented by adding a one-click-to-buy option that uses information stored in the user’s account is known as using given information.

• Using known user signals
• Delivering a relevant web page
• Static profile matching
• Using given information

The correct answer is: Using given information

Explanation: This is known as using given information.

By offering a one-click purchase using stored user data, the website leverages information already provided by the customer. This simplifies the checkout process, reducing friction and improving conversion rates. The system uses pre-existing data like addresses and payment details to streamline the purchase. This personalization enhances user convenience and creates a more efficient shopping experience. This method directly uses information that users have already provided to create a personalized experience.

You’re a web marketing consultant on an engagement with your client, DeepDive.com, an online marketer of underwater diving gear and supplies. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means there’s something about the checkout page that causes customers to abandon their purchase. You’ve recommended that they implement a one-click-to-buy option that utilizes information stored in the users account. Which type of user personalization is this known as?

You’re a marketer for your company’s website, Smith&Smith.com, a shoe wholesaler. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means the checkout page is unfriendly to customers. You’ve recommended that they implement a one-click-to-buy option that utilizes information stored in the users account. Which type of user personalization is this known as?