Last Updated on 2 years by School4Seo Team
The attribution report doesn’t include app conversions that’s why the number of total conversions reported in the attribution report is different than the number in the campaigns report.
- The attribution report doesn’t include imported Analytics goals/transactions.
- The attribution report doesn’t include website conversions.
- The attribution report doesn’t include phone number clicks conversions.
- The attribution report doesn’t include app conversions
The correct answer is: The attribution report doesn’t include app conversions
Attribution reports do not include all types of conversions, such as app conversions or store visits.
- Learn more here: https://skillshop.exceedlms.com/student/path/18330-google-ads-measurement-certification
- Fifth Chapter: Analyze and Optimize with Conversion Data
- Sub-Chapter: Understand data discrepancies with Janelle
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