An advertiser questioning whether to adopt enhanced conversions should know that conversion modeling offers three key benefits: accurate privacy-safe measurement, a more representative view of overall performance, and more efficient campaign optimization and bidding.

• Accurate privacy-safe measurement
• Additional view into metrics like impressions
• Remove all gaps in the consumer journey
• A more representative view of overall performance
• More efficient campaign optimization and bidding

The correct answers are: Accurate privacy-safe measurement, A more representative view of overall performance, and More efficient campaign optimization and bidding

Explanation: Conversion modeling, a key feature of enhanced conversions, offers significant benefits for advertisers in an evolving privacy landscape. Firstly, it provides accurate, privacy-safe measurement by leveraging aggregated, anonymized data to fill gaps where direct measurement isn’t possible, respecting user privacy. Secondly, this leads to a more representative view of overall performance by accounting for a broader set of conversions, including those that might otherwise go unmeasured. Finally, with a more complete and accurate dataset, Google’s AI-powered bidding and optimization strategies become more efficient, leading to better campaign results and improved return on investment (ROI).