Last Updated on 1 month by School4Seo Team

The Attribution Report in Google Ads provides insights into how changes to the attribution model might impact conversion reporting.

• The conversions report
• The campaigns report
• The click analysis report
• The attribution report

The Correct Answer is: The attribution report

Explanation: In Google Ads, the ‘Attribution report’ can assist a marketing analyst in analyzing Search Ads campaign conversion data. These reports illuminate the consumer’s journey to conversion, potentially highlighting the role of certain keywords in assisting conversions. By estimating the impact of changes to the attribution model on conversion reporting, Attribution reports help analysts understand the interconnectedness of their advertising efforts and drive conversions more efficiently.