Last Updated on 1 month by School4Seo Team

To determine which keywords to create content for, first define topics that resonate with your business’s expertise, then identify long-tail keywords within those topics. Additionally, analyze your competitors to see which keywords they rank for, giving you insights into potential areas of opportunity.

• Define topics that you want your business to be known for, then find long-tail keywords within that topic area.
• Perform a competitor analysis to see what keywords your competitors are ranking for.
• Identify keywords that have the highest amount of search volume, then create as much content as you can on them.
• A & B

The correct answer is: A & B

Explanation: Define topics, find long-tail keywords, and analyze competitors.

This approach ensures content relevance and effectiveness. Start by identifying core business topics. Then, use long-tail keywords to target specific user searches. Competitor analysis reveals keywords they rank for, offering insights into potential opportunities. This strategy balances your business goals with user search intent and competitive landscape. By combining these methods, you can create content that attracts relevant traffic and improves your search engine rankings, ultimately driving business growth.

By focusing on topics central to your business and exploring long-tail keywords within them, you ensure relevance. Moreover, understanding what keywords your competitors rank for can highlight gaps in your content strategy and present chances to outperform them.

Source: HubSpot Lesson: Link Building for SEO: Scaling Your Backlink Strategy