Last Updated on 1 month by School4Seo Team

The recommended omnibidding setup for categories that are offline only is at the “Campaign level”.

• Ad level
• Ad group level
• Account level
• Campaign level

The correct answer is: Campaign level

Explanation: The recommended omnibidding setup for categories that are offline only is at the “Conversion goal level”.

Omnibidding optimizes for specific conversion goals. If certain categories are offline, you should create conversion goals that accurately reflect those offline sales. Then, omnibidding can optimize based on those offline conversion goals alongside online conversions. Setting it at the campaign level would not allow for the necessary distinction between online and offline conversions, resulting in inaccurate optimization. Setting up at the conversion goal level makes sure that the omnibidding algorithms are aware of the offline conversions.

Using the Campaign level allows you to optimize specific campaigns toward omnichannel goals. This setup is ideal for those wishing to conduct a preliminary test before a full-scale omnichannel approach or when offline conversions pertain solely to certain categories.