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Home » Grow Offline Sales Certification » You want to try omnibidding, but recognize that some categories are offline only. Which omnibidding setup should you use?

You want to try omnibidding, but recognize that some categories are offline only. Which omnibidding setup should you use?

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Last Updated on 2 years by School4Seo Team

For categories that are offline only, you should utilize the “Campaign level” omnibidding setup.

  • Ad group level
  • Account level
  • Ad level
  • Campaign level

The correct answer is: Campaign level

Explanation: By choosing the Campaign level, you can tailor specific campaigns to hone in on omnichannel objectives. This method is particularly beneficial for those contemplating an initial test or when certain categories exclusively involve offline conversions.

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