Last Updated on 1 month by School4Seo Team

I would use Geo-Based method to determine whether an ad drove incremental results.

• Store-Based
• User-Based
• Product-based
• Geo-Based

The correct answer is: Geo-Based

Explanation: Geo-Based is the most accurate.

While “Geo Experiments” is more precise, “Geo-Based” still correctly refers to the practice of using geographic areas for testing and measurement, which is the core concept for determining incremental results. The other options are not used to measure the incrementality of ads.

Google utilizes experiments to assess incrementality by dividing users into treatment and control groups, avoiding retroactive comparisons. The Geo-based experiments then evaluate the effectiveness of ads in driving essential business outcomes, such as online buys or in-store sales.