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Home » Google Video Advertising Exam Answers » Your goal is to increase purchase intent for your products. What type of Google Video campaign should you use to achieve that goal?

Your goal is to increase purchase intent for your products. What type of Google Video campaign should you use to achieve that goal?

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Product and brand consideration type of Google Video campaign you should use to increase purchase intent for your products.

  • Online sales
  • Brand awareness and reach
  • Lead generation
  • Product and brand consideration

The correct answer is: Product and brand consideration

Explanation: A product and brand consideration video campaign is the right choice for increasing purchase intent.

These campaigns focus on showcasing product features and benefits, building brand awareness, and driving consideration. They’re designed to move viewers from awareness to interest and desire. By highlighting product value and addressing customer needs, they encourage viewers to consider making a purchase. This campaign type uses various formats, like in-stream and discovery ads, to reach potential customers at different stages of the buying journey. Ultimately, they aim to motivate viewers to take the next step towards purchase.

If your goal is to increase purchase intent for your products, a “Product and Brand Consideration” Google Video campaign would be appropriate. This type of campaign showcases products and promotes brand recognition and awareness, which can lead to increased purchase intent.

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